Apple+Executive+Briefing

Participants: Paul Musegades, Apple Rep; Corey Anderson, Apple Engineer; Barbara Hoffman, Apple Regional Manager; Chenda Hong, Apple Senior Business Development; John Kinsey, Apple Account Executive; Joan Hoover, Director, Apple Investor Relations; Steve Sullivan, Consulting Engineer, EBP; Jack Quattlebaum, Consulting Engineer EBP; Martha Rolley, Ed. D., Apple Director of K12 Marketing; Fred Reynolds, Apple IT and Learning Technologies; Todd Dailey, Consulting Engineer, EBP; Astrid Ramierez, Prinicpal, Oswalt School, Rowland Unified School District; Rae Nile, Ed. D., Assistant Manager, Apple Professional Development.

Westonka Particiapants:Sara Williams, Tom Ireland, Ann Swanson, Christie Keeley Zachow, Nancy Benz, Anitra Trapp, Kevin Borg, Roger Whaley


 * Day One
 * Joan Hoover.
 * A brief history of Apple and their business.
 * Apple had a period of time when their business and products lacked focus.
 * OS X is the basis of 4 product families
 * Jobs has focused the company
 * Currently the entire product line fits on a good sized table and made 42.9 Billion dollars in FY 09.
 * Attention to detail and what is best for customers in terms of Total Cost of Opportunity
 * Music sales are nearing 100% online.
 * iTunes U and podcasting are taking off.
 * The iPhone is only 2.5 years old.
 * Yes, they have noticed problems with exclusive carrier agreements.
 * Apps for the line are a huge development.
 * Education is their largest single market segment.
 * My take-away is: At one time this was a company that was in trouble. It is now positioned to stay and prosper.
 * Steve Sullivan
 * Mac OSX and Built in Tools for All Learners.
 * Steve showed us a number of things that make the computer accessible for students (with and without special needs.)
 * Included were sticky keys, big cursors, voice over, world languages, graphing calculators, screen readers, creation of instant audio books, iLife and iWork, iChat, time machine back-up.
 * Professional development is available.
 * www.apple.com/findouthow
 * My take-away is: this is a flexible tool for teaching and learning. Right out of the box.
 * Jack Quattlebaum
 * Learning Comes Alive
 * This was a hands-on session.
 * Assignment: Create a media rich report describing a historical event. Deliver it as an enhanced podcast for peer review.
 * I was surprised how easily we could create an enhanced podcast.
 * I also found that our computer needed to have some settings tweaked on the sound preferences. professonal development is needed of non-power users.
 * Demo of Remote Desktop in a class setting. Nice to be able to lock the room and talk to the students.
 * My Take-away is: Ease of use in higher level thinking situation. Tools to manage a class that is working on-line are available. Engaged students creating and authoring good publishable products; Who doesn't want that?
 * Dr. Martha Rolley
 * Changing Expectations
 * The Meet Sam video
 * Sam views blogging as "a good place to keep my ideas."
 * He uses it to entertain, inform and persuade.
 * School for Sam should be
 * Adapting to his learning style
 * Provides personalized learning opportunities
 * Integrates today's tools
 * encouraging collaboration and teamwork
 * Accommodates a mobile lifestyle
 * Today's school is like commercial airtravel...turn off your devices.
 * Changing roles in education
 * teacher role is changing from provider of content to provider of context.
 * This is very important in times of rapid information growth.
 * Seymour Papert (MIT Media Lab. blog.genyes.com)
 * Emerging Learning Trends
 * Conforming to ingenius
 * stable to agile
 * quality controlled to quality assured
 * subject based to project based
 * delivered wisdom to user generated content
 * one size fits all to personalized
 * individualized to collaborative
 * national to global
 * one: many to peer : peer
 * Interactive to Participative
 * Curriculum centered to learner centered
 * retraining to critiquing
 * teaching to learning
 * short time blocks to longer/flexible time
 * Workplace expectations
 * Work place expectations
 * successful Workers will have:
 * ** Analytic skills
 * Communication skills
 * Willingness to experiment
 * team players
 * passion and leadership
 * successful Workers will have:
 * ** Analytic skills
 * Communication skills
 * Willingness to experiment
 * team players
 * passion and leadership

My take on this is our learners are changing! We need to meet their needs or we will become irrellevent.
 * Three trends
 * It is becoming a learning economy
 * democratization of learning
 * volatile times
 * ****** Learners inherit the earth. The learned have mastered the past.
 * Student expectations are on the rise
 * Schools are slowly moving to meet them
 * Mobile platforms are what we are transitioning to.
 * How the brain works
 * * learning spaces
 * Formal learning takes place at the "campfire" (one to many;story telling)
 * Create meaning at the "watering hole" (many to many;collaboration)
 * The "cave" is where you go to process and reflect (one to self; think)
 * Mountain top is where you go to tell the world. (publishing)
 * Fred Reynolds.
 * IT and learning strategies.
 * Transformational-- creating something new for the specific medium.
 * Instituional Infusion
 * Schools need to lose the tech moments and get to the technology infused environment.
 * technology becomes the tool we use to teach.
 * build the "Sandbox" to keep the kids safe
 * blog, wiki and other tools need to be sheltered from the world at large.
 * The Infrastructure Design Principals used by business are not necessarily a great fit for schools (locked down, cost driven for business. 21st century school is about knowledge and collaboration.)
 * The sandbox allows for a secure learning space that is rich in media, allows ad hoc collaboration and creative exploration.
 * Dr. Rubin Puentedura
 * To be transformational, the technology needs to allow the creation of a new product.
 * This is accomplished with professional development.
 * along the way there is modification, augmentation, substituion levels of technology.
 * Scaffold the learning
 * When you have creation, distribution, access and collaboration you have a digital learning environment.
 * Maine Laptop Learning Initiative is documented at iTunes U
 * These podcasts are worth a look.


 * Todd Dailey
 * Mobility in the classroom
 * iPod Touch
 * Multi-touch interface
 * Accelerometer
 * Media
 * Web Access
 * Applications have leveraged all of these features to create a very useful tool for education.
 * 24/7 access
 * Extends the learning day
 * Helps individualize the instruction
 * Flexible Pacing
 * Simple data gathering
 * Audio recording
 * Interesting to note that Apple wiki and blog server can do an iPod view.
 * Also interesting that Voice-over is a good fit for iTouch


 * Astrid Ramierez
 * Aligning instruction with 21st Century Learning
 * Principal at Stanley G. Oswalt
 * School is very similar to Westonka schools demographically.
 * School does very well on California standards. @http://www.cde.ca.gov/ta/ac/sa/
 * The basic question to get the project moving for school and families was "What do you want for your kid?"
 * Parent buy-in was done with small groups of parents.
 * The current cycle is Parent meeting with discussion in April, survey all parents for lease needs in April, Train staff in September, took delivery in October, follow-up training for staff in Winter and Spring.
 * How do you do a 21st Century School without the technology piece in place.
 * Puts real resources right on the student's desk (very powerful)
 * Cohorrt Matched gains are significant
 * Choice of media on summative assessments...here's the rubric.

>>>> My take away: The challenge based learning model is a solid way to work with less structured, less raw facts/learn and repeat, based learning situations. Cross discipclinary.
 * Dr. Rae Niles
 * Apple Professional Development
 * Challenge Based Learning
 * Articulaton, Communication and Application
 * Students who stay in school are finding relavancy, social and emotional connection, creativity and innovation.
 * The Challenge Based Learning Model
 * This framework looks more like Myth Busters than traditional school.
 * Big Idea
 * Essential Question
 * The Challenge
 * Guiding questions, guiding activities, resources
 * The Solution
 * Assessment
 * Publishing samples
 * Publishing student reflections
 * This system works across disciplines
 * builds other skills like time management
 * allows for a variety of lessons
 * scales easily
 * Publishing may be done online

>> My take away...we should do this. It is do-able.
 * Barbara Huffman and John Kinsey
 * Round table discussion
 * Where are we on this rubric?
 * [[file:APPLEBriefing.pdf]]
 * Think 2,3,5 year plans.
 * Get community buy in